BWC is a digital marketing agency that specializes in social media management, creative content and SEO copywriting for fashion, beauty and lifestyle brands. We design, implement and manage social media campaigns across multiple platforms including Facebook, Instagram, Twitter, Pinterest and Google+.

Beth Whiffen, Principal + Social Media Director

Beth Whiffen is a social media marketing expert, brand strategist and writer/editor, with a master’s degree in journalism from Columbia University, where she earned honors in feature writing. She has 15 years of experience in content creation, having worked as a features editor at Cosmopolitan, the largest selling women’s magazine in the world, and a writer for such publications as Allure, Daily Candy, Cosmo Style, The Huffington Post and (the former online home of GQ and Details). She has helped to brand over 30 companies through social media, digital and print content creation, and targeted media outreach.


Anna Finch, Social Media + Influencer Marketing

Anna Finch graduated from USC with degrees in Marketing and Communication. The daughter of two anthropologists, she traveled the world as a child and has been to every continent – including Antarctica! She found her way to BWC after working in entertainment for companies like Dreamworks and ICM Partners. Originally from the East Coast, her passion for creative marketing and eye for design is heavily influenced by her travels and her love for fashion, animals, and the outdoors.


Celeste Perron, Copywriting and Creative Content

Celeste Perron specializes in copywriting and creative content for lifestyle, health, fashion and beauty clients. She has worked as the Lifestyle Director of Cosmopolitan Magazine and as a health and wellness blogger for NBC/ivillage, and has written for magazines and websites including Marie ClaireInStyleO, The Oprah Magazine, Martha Stewart WeddingsWomen’s and She is the author of the book Playing House (Harper Collins, 2005), a lifestyle advice guide for young women.


Jennifer Benjamin Teeman, Copywriting and Creative Content

Jennifer is an expert in content creation with over a decade of experience writing for such national magazines, websites and brands as SELFWomen’s HealthMartha Stewart WeddingsParentsAllureThe NestThe Knot and Every Day with Rachael Ray. She was a Senior Editor at Cosmopolitan Magazine, as well as Deputy Editor of Cosmopolitan Style and Beauty. In her role at BWC, she specializes in copywriting and creative content for personalities, lifestyle and beauty clients.


Jeremy Gozzip, Graphic Design

Jeremy Gozzip graduated from UCLA with a B.A. in Design | Media Arts. He views design as equal parts storytelling and problem solving, and prior to BWC worked with entertainment giants Disney Consumer Products and FOX Broadcasting Company. An avid adventurer, Jeremy loves traveling (mainly for the food) and spends his free time cooking all different types of cuisines and playing with his pet chinchilla, Glenn.



Kaleena Cano, Social Media Content

Kaleena Cano is a lover of all things fashion, lifestyle and entertainment. She made her way to Los Angeles by way of Miami and New Orleans, where she received her B.A. in Mass Communication with a concentration in Public Relations from Loyola University New Orleans. When she’s not blogging, Facebooking or Instagramming in the warm glow of her iDevice, you can find her planning events around the LA area and basking in the actual sun.