social media management for wellness

We know the target market, because we are the target market.

We’re not just social media experts—we're the kind of people who take Zoom calls on a walking pad and treat launch stress with red light therapy. We care just as much about reach, ROI, and retention as we do about getting mission-driven messages into the right hands—and hearts.

work with us

You need a social media partner who gets it. Not just the strategy—but the space you're in.

That’s where I come in.

I’m Beth Whiffen—strategist, copywriter, and founder of BWC. I’ve spent over 20 years helping brands grow their presence, sharpen their messaging, and turn content into real business results—spanning wellness, beauty, fashion, natural foods, and luxury lifestyle. I hold a master’s degree in journalism from Columbia University, and before launching my agency, I was a features editor at Cosmopolitan and wrote for publications like Allure, Style.com, The Huffington Post, and Daily Candy. Storytelling is in my bones.

What sets BWC apart isn’t just experience. It’s alignment. Today, we specialize in wellness because we live it. Whether you’re a functional medicine doctor, clean skincare brand, or health-optimized CPG startup, we speak your language—and your audience’s. That means no endless onboarding. No translating your vision. Just content that converts and a strategy that scales.

Meet the Team

  • KALEENA

    Account Director

  • COURTNEY

    Senior Account Manager

  • KALSEY

    Senior Account Manager

  • GRACE

    Account Manager + Content Creator

  • CASEY

    Account Manager

  • JASMINA

    Paid Social Specialist

  • MOLLY

    Photography + Videography

  • JENNIFER

    Graphic Design + Branding

  • KOBY

    Graphic Design + Animation

  • MURPHY

    Account Coordinator + Content Creator

  • PAYTON

    Account Coordinator + Content Creator

  • JAIMIE

    Account Coordinator + Content Creator

  • GABBY

    Account Coordinator + Content Creator

  • ELLE

    Admin