Social Media Strategy That Converts

Custom content strategy built for wellness brands and experts who are ready to scale—not guess.

At BWC, strategy isn’t about chasing the algorithm or hopping on trends—it’s about ensuring that every post and every communication supports your bottom-line business growth. Our strategies help wellness brands and thought leaders create compelling content that aligns with their business goals and cuts through the overwhelming noise on social media with crystal-clear messaging. Whether you’re launching a new channel, optimizing a stagnant one, or overhauling your entire content ecosystem, we’ll give you the roadmap.

Why Strategy Matters: Without a clear content strategy, your marketing efforts become guesswork—and that gets expensive, fast. At BWC, we design social-first strategies that extend across your full marketing ecosystem, ensuring every message serves a purpose and supports your bottom line.

Our approach eliminates wasted effort, streamlines creative ideation, and prioritizes what actually drives growth. (Hint: it’s not posting three times a day on five platforms. And definitely not your sweet dance moves.) You'll reduce decision fatigue, repurpose content smarter, and save significantly compared to hiring a full-time strategist—while still getting expert direction from day one.

This service is for you if:

  • You’re creating content but it isn’t translating to sales or traffic.

  • You feel like you’re throwing spaghetti at the wall and hoping it sticks.

  • You have a social media manager but no clear direction.

  • You’re launching or relaunching a brand and need a strong foundation.

  • You’re tired of being the bottleneck for your content.

Every strategy package includes:

  • Extensive brand + competitive audit

  • Deep psycho-social target audience definition

  • Competitive landscape and positioning

  • Messaging framework 

  • Content pillar map

  • Content playbook + visual examples

  • Platform recommendations + cadence guidelines

  • Performance tactics

  • Paid social strategy

  • Measurement model

Strategy projects can be expanded to include:

  • Influencer or partnership strategy 

  • Email marketing playbook

  • Brand style guide

  • Post templates

  • 30 days of content to help get you started

Ready for a strategy that makes your content work harder for you?

FAQ

Do you only work with wellness brands?

While we specialize in health and wellness, we’ve also developed strategies for fashion, beauty, home, natural CPG, and luxury lifestyle brands.

How long does it take to receive the full strategy?

Our typical turnaround is 6–8 weeks from kickoff, depending on the scope of your strategy project.

Can my internal team implement this strategy?

Absolutely. We design every strategy to be actionable for in-house teams or external partners.