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Social Media Content Strategy

Without the right strategy in place, social media can become inefficient and drain precious resources. We create world-class, platform-flexible content strategies that redefine content pillars to align every piece of content to one of three business goals: building demand, converting demand (hello, sales!) and retaining demand.

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Social Media Management

Done-for-you social. We handle your content planning, Reels, captions, community management, and performance optimization—so you can stay in your zone of genius.

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Paid Social

Reach your clients where they are via targeted social campaigns that drive brand awareness, engagement and sales.

OLIO-E-OSSO Addio Cleansing Oil skincare product with luxury branding on textured towel

Content Creation

An impactful social media campaign starts with strong content. Whether you need product photography, lifestyle imagery, UGC or short form video for TikTok and Reels, our team of content creators, copywriters and graphic designers has you covered.

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Email Marketing

We design and launch beautiful email campaigns to reach your customer base directly, nurture relationships and drive sales.

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Consulting

For clients who have in-house teams handling their day-to-day social media needs, we offer training, strategy and on-call support.

Happy Clients

 

“Since partnering with BWC, I have witnessed a substantial increase in my exposure across various social media platforms. Their expertise and innovative strategies have helped me reach a wider audience and engage with my target demographic more effectively than ever before. The metrics they have achieved in terms of expanding my online reach and boosting user engagement have been nothing short of impressive.

Dr. David Perlmutter, M.D., World-renowned Neurologist and #1 New York Times Best-selling Author

 

“It has been such a pleasure working with Beth and her team over the course of our two-and-a-half-year partnership. Beth has been an exceptional strategic partner, with a rare ability to understand complex subject matter and translate it into clear, compelling messaging that resonates with a broad audience.

The results speak for themselves. During our partnership, STEMREGEN’s Instagram grew nearly tenfold, our founder’s Instagram grew to 185,000 followers, and our content generated more than 60 million views across platforms. Her character, effectiveness, thoughtfulness, and genuine commitment to her clients truly set her apart. I highly recommend her to any company looking for a strategic partner who truly cares, goes the extra mile, and is deeply invested in helping the brand shine.”

Stephanie Drapeau, Co-founder, STEMREGEN®

 

“We hired Beth as a consultant to advise on social media, influencer and email marketing strategy. In the first six months of working together, she grew our Instagram following by 20K, boosted average post engagement by 300%, increased salesvia a thoughtfully intertwined paid and email marketing strategy, and provided guidance for influencer partnerships. Her fresh perspective helped us shift toward a more robust DTC model and we highly recommend BWC as a partner for any brand looking for its footing in the developing digital landscape.”

May Albano, Vice President of Marketing, Olio E Osso

 

“Beth Whiffen Communications has been an outstanding partner in our social media strategy and execution, particularly in helping us clarify our strategy and consistently translate complex ideas into relatable, high-performing social content. Their work is thoughtful, strategic, and optimized for impact. I’d highly recommend them to any brand, individual, or company looking to grow their social channels with intention.”

Jaclyn Hawkins, Director of Marketing, Thomas Hübl

BWC has been integral in the launch of our social media strategy. Beth and her team greatly increased our Twitter and Facebook following, reach and engagement, while simultaneously creating and launching a Pinterest campaign to great success and rapid growth. I worked very closely with Beth over the last year, and her tireless efforts and creativity have been instrumental in building our online presence. I would absolutely recommend BWC for any growing brand.”

Kelly Wearstler, Founder + CEO, Kelly Wearstler Inc.

 

“We've been working closely with Beth and Kaleena since we started Givingli, over three and a half years ago. They've been fantastic all-around social media consultants and are truly experts in the field. We use BWC for everything from email marketing campaigns, to copywriting for SEO, to paid marketing, and everything in between. They've truly integrated as part of the team, helping us move faster, grow, and punch well above our weight. Having worked with many different social teams in the past, I have to credit this team because they are truly the best of the best. Beyond work ethic, great communication, and a willingness to deeply understand brand, Beth and Kaleena have a true passion for growing the brand equity of the companies they work with, and it shows! Hands down would recommend to anyone looking to growth their brand with a team that's done it at every level and just gets it.”

Ben Green, Co-founder + COO, Givingli

 

We have worked with BWC to build our social media community since our launch three years ago. They’ve been excellent, hardworking partners, helping us to scale from scratch, managing not only such fundamental aspects as content, calendars and engagement, but also influencer relationships, brand/retailer partnerships and paid media. Specifically on Instagram, their work helped to increase our brand visibility and quickly grew our audience to 30,000 engaged and aligned followers. We appreciate their collaboration, flexibility and expertise and have really enjoyed our partnership over the years. We highly recommend them to any business looking to grow, scale and adapt to the changing social media landscape.

Emmanuel Ray, Co-founder, YUNI Beauty

 

“It's been such a pleasure working with Beth and her team. We've appreciated collaborating regarding our brand aesthetic, product messaging and overall growth strategy, while we have also been able to relax knowing that they can take the reins and will proactively use their expertise to provide relevant recommendations. It's wonderful to be able to trust a team with your company's social media content.

Dana Ward, Co-founder, Barefoot Scientist