Social Media Strategy That Converts
Custom content strategy built for wellness brands and experts who are ready to stop guessing — and start scaling.
14 years. 100+ brands. Zero guesswork.
At BWC, strategy isn’t about chasing algorithms or hopping on trends — it’s about making sure every post and every piece of communication fuels your bottom-line business growth without burning you out. Backed by 14 years of experience and 100+ brand partnerships, our strategies help wellness brands and thought leaders create compelling content that aligns with their business goals and cuts through the overwhelming noise on social media with crystal-clear messaging. Whether you’re launching a new channel, reviving a stagnant one, or overhauling your entire content ecosystem, we’ll give you the proven roadmap you need.
Why Strategy Matters: Without a clear content strategy, your marketing efforts become guesswork — and that gets expensive, fast. With over a decade of results and our proven content system, we design social-first strategies that flow through your entire marketing ecosystem, ensuring every message serves a purpose and supports your bottom line.
Our approach eliminates wasted effort, streamlines creative ideation, and prioritizes what actually drives growth. (Hint: it’s not posting three times a day on five platforms. And definitely not your sweet dance moves.) You'll reduce decision fatigue, repurpose content more effectively, and save significantly compared to hiring a full-time strategist, while still getting expert direction from day one.
This service is for you if:
You’re creating content but it isn’t translating to sales or traffic.
You feel like you’re throwing spaghetti at the wall and hoping it sticks.
You have a social media manager but no clear direction.
You’re launching or relaunching a brand and need a strong foundation.
You’re tired of being the bottleneck for your content.
Every strategy package includes:
Extensive brand + competitive audit
Deep psycho-social target audience definition
Competitive landscape and positioning
Messaging framework
Content pillar map
Content playbook + visual examples
Platform recommendations + cadence guidelines
Performance tactics
Paid social strategy
Measurement model
Strategy projects can be expanded to include:
Influencer or partnership strategy
Email marketing playbook
Brand style guide
Post templates
30 days of content to help get you started
